20 Websites, Half the Time, Full Control
A leading insurance company needed to migrate more than 20 websites off a CMS that required developer involvement for routine updates. New Elevation completed the migration to Builder.io in half the originally planned timeline — giving marketing teams direct control over content across every brand and product line.
Our client, a leading insurance company, was managing more than 20 websites across multiple brands and product lines on Amplience CMS. The platform worked — but not well enough. Routine content updates required developer involvement, creating bottlenecks that slowed marketing's ability to move quickly. The visual editing tools marketing teams needed simply weren't there.
Each site had highly customized design requirements, meaning any replacement CMS had to support both technical flexibility and a non-technical editing experience at the same time.
Off-the-shelf components wouldn't cut it; neither would a platform that locked out content editors.
The migration window was cut in half before work began — the client needed all 20+ sites moved, validated, and live in the time most teams would have planned for 10.
New Elevation led the full migration from Amplience to Builder.io, designing an approach that balanced speed with precision.
Rather than attempting a simultaneous lift of all sites, the team prioritized high-traffic properties first — the corporate site and key product portals — so marketing could begin making content updates almost immediately.
Secondary sites followed in a parallel, phased rollout.
The technical work centered on converting existing React.js and Next.js components from Amplience to Builder.io, with a focus on performance and reuse.
New Elevation developed a hybrid component model: Builder.io's out-of-the-box components handled standard patterns, while a library of custom React components addressed the client's more demanding design requirements.
Every custom component was built to work natively inside Builder.io's visual editor, so content editors could drag, drop, and update without losing any design control.
Automated scripts handled content, asset, and metadata migration to preserve SEO.
The team rounded out the engagement with developer and content editor training and a full documentation package to support the client's team after go-live.
New Elevation delivered the full migration in 50% of the original timeline, with measurable impact across speed, content velocity, and site performance.
High-traffic sites went live early, giving marketing teams immediate access to Builder.io's editing tools and eliminating the developer dependency that had slowed content updates for years.
Time-to-market for content updates dropped by 50%, driven by marketing's ability to edit directly in Builder.io without filing a ticket or waiting for developer availability.
The reusable custom component library reduced ongoing developer workload, freeing the engineering team for higher-value work.
Core Web Vitals scores improved across all 20+ sites, driven by the optimized component architecture.
The client now has a CMS infrastructure that supports both technical flexibility and genuine marketing autonomy, built to scale as its brand portfolio continues to grow.
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