Privacy Policy

1. Who We Are

New Elevation is a digital commerce consultancy headquartered in the United States. This Privacy Policy describes how we collect, use, and share information when you visit newelevation.com (the “Site”).

2. Information We Collect

We collect the following categories of information:

• Contact form submissions — name, email address, company name, and message content when you contact us via the Site.
• Analytics data — page views, session duration, referral sources, and device/browser type, collected via Google Analytics 4 only after you provide consent.
• Automatically collected data — IP address and standard web server logs for security and operational purposes.

3. Cookies & Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 uses cookies to collect anonymized usage data. We have configured GA4 with:

• IP anonymization enabled
• Advertising features (ad personalization, remarketing) disabled
• Analytics storage set to denied by default — enabled only upon your explicit consent

When you decline cookies, no analytics cookies are written and no tracking data is transmitted to Google.

You can withdraw consent at any time by clearing your browser's local storage or cookies for this domain.

4. How We Use Your Information

• To respond to your inquiries submitted via contact forms
• To measure and improve Site performance and content (analytics, consent-gated)
• To maintain the security and integrity of the Site

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

5. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know — You may request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete — You may request deletion of personal information we hold about you, subject to certain exceptions.
• Right to Opt-Out of Sale — We do not sell personal information. No opt-out is required.
• Right to Non-Discrimination — We will not discriminate against you for exercising your CCPA rights.

To submit a rights request, email us at info@newelevation.com.

6. Data Retention

Contact form submissions are retained only as long as necessary to respond to your inquiry and for legitimate business record-keeping, typically no longer than 24 months. Analytics data is retained in Google Analytics per Google's standard retention settings (14 months by default).

7. Third-Party Services

The Site uses the following third-party services that may process data on our behalf:

• Google Analytics 4 — web analytics (consent-gated)
• Vercel — hosting and edge network
• Contentful — content management

Each provider has its own privacy policy. We encourage you to review them.

8. Children's Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of the Site after any changes constitutes your acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: