Implementing a dynamic CMS for a prestigious award show
New Elevation overhauled five websites and implemented a CMS capable of managing 60+ years of archives and delivering live updates to millions of viewers during an annual awards broadcast — all on a hard deadline tied to the television airdate.
The Challenge
The client needed a CMS to manage archives and deliver a dynamic experience for their annual awards ceremony within a tight timeline.
The client required a comprehensive content management system to manage decades of archives and deliver a dynamic digital experience during and after its annual awards ceremony. New Elevation was tasked with updating and optimizing five different websites, storing over 60 years of archives, and providing live updates during the awards ceremony to millions of viewers. All of this had to be done within a tight timeline that aligned with the upcoming television broadcast of the annual ceremony.
Our Approach
New Elevation audited and redesigned the websites, balancing brand guidelines with a modern visual experience, and met an aggressive development schedule.
New Elevation began by auditing the existing websites’ information architecture and producing comprehensive interaction designs to capture the intended behavior of each site across various display formats. Our visual design team then found creative ways to balance the client’s brand guidelines with the need for a modern visual experience. While ensuring technical feasibility and business requirements adherence, our team met an aggressive development schedule with a hard and fast-approaching broadcast-based deadline – an annual awards show to which millions of viewers tuned in.
The Results
The new CMS launched successfully, offering a seamless user experience, comprehensive records, and a modern design, enhancing the organization’s online presence.
The new sites and CMS launched successfully, providing a seamless user experience during the awards ceremony with minute-by-minute updates of show performances, presentations, and acceptance speeches. They also provided comprehensive records of award nominations and wins, regularly updated news, articles, and music history, exclusive member-only access, and international support. The new digital experience successfully balanced the organization’s brand guidelines with a fresh and modern visual design, leading to a positive reception and a significant milestone for the organization’s online presence.
Technologies Used
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