Transforming e-commerce for a leading furniture retailer
A leading furniture retailer's legacy platform was losing mobile customers, dragging on SEO, and limiting personalization. New Elevation re-platformed the experience with Next.js, Amplience, Constructor.io, and Elastic Path — delivering a faster, headless, cloud-native solution that improved agility, reduced operational costs, and enabled the team to ship new features independently.
The Challenge
The client’s outdated e-commerce platform struggled with mobile engagement, page load speeds, high costs, and personalization, impacting overall performance.
Our client faced a range of challenges while relying on its legacy e-commerce platform. The platform’s lack of mobile-friendliness was driving away customers who preferred shopping on their phones. Slow page load speeds affected SEO performance, while high migration costs and upkeep expenses were burdensome. The client needed better social integration for product discovery, improved personalization for user experiences, and a seamless user journey across devices. Additionally, the absence of advanced analytics limited the client’s ability to make informed decisions based on user data.
Our Approach
New Elevation modernized the client’s platform with Next.js, Amplience, Constructor.io, and EPCC, enhancing performance, scalability, and user experience.
New Elevation employed a collaborative approach with onshore and offshore teams to transform the client’s digital commerce operations. Key solutions included:
Next.js on Vercel: Accelerated time-to-market with developer-centric and streamlined deployment processes.
Amplience CMS: Integrated headless CMS for efficient, engaging, and personalized content management.
Constructor.io: Advanced search functionalities for effortless product discovery.
EPCC: Implemented scalable, user-friendly transaction foundation.
Technologies
Next.js
React.js
Node.js
Amplience CMS
Constructor.io
EPCC
The Results
Collaborative efforts improved agility, scalability, and cost-efficiency, transforming the client’s digital operations and boosting innovation.
Through strategic collaboration and pioneering solutions, the blended team transformed our client’s digital operations. This partnership bolstered agility, cost-efficiency, and innovation, enabling our client to overcome challenges, adapt to changing dynamics, and succeed in the ever-evolving world of digital commerce. The collaboration between onshore and offshore teams yielded transformative outcomes:
Microservices Architecture: Improved agility and scalability, adapting swiftly to market shifts.
API-First Design: Seamless collaboration and integration, enhancing efficiency and teamwork.
Cloud-Native Approach: Streamlined operations and reduced costs with cloud-based microservices.
Headless Architecture: Empowered frontend innovation, introducing new features independently.
Reduced Cost of Ownership: Streamlined DevOps and development support, reducing operational overhead.
Technologies Used
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